The Session: 30 years of Titletown Brewing & West Bend Expansion with Scott Kraft

The Session: Titletown’s 100-Mile Expansion Strategy

In this news-driven dispatch, we sit down with Scott Kraft, President and CEO of Titletown Brewing, to break down one of the most significant moves in the Wisconsin craft scene: the expansion into West Bend.

Recorded as the brand celebrated its 30th anniversary, Scott breaks the news on the official opening date for the new location—Friday, June 26th—and pulls back the curtain on the business mechanics required to take a legacy brand into a new territory.

What we cover:

• The Strategic Pivot: Managing the transition from the historic Green Bay depot to the current production facility.

• The Market Gamble: Why West Bend, and why now?

• Technical Logistics: The "critical path" items for opening a second location 100 miles from home base.

• 30 Years of Survival: A look at the financial and cultural "health of the house" since the 1996 founding.